Content Marketing Tools (6 Tools That Will Take You Professional) yemenat 2023
Content marketing is one of the most successful and even the most profitable methods of digital marketing According to Statista; Content marketing profits in 2026 are expected to reach $137 billion .
But in fact, in the digital world, tools are very important, so you will need to use effective content marketing tools to achieve your goals in the world of content marketing.
In this article, we share with you the best effective content marketing tools that will enable you to achieve your goals and achieve the best returns on investment from content marketing.
We will divide content marketing tools according to the purpose of use as follows:
- Content marketing tools for writing and formatting.
- Content marketing tools to get content ideas.
- Content marketing tools for creating visual content.
- Content marketing tools for content analysis and performance measurement.
- Content Marketing Tools for Content Management.
- Various other tools related to content marketing.
Now let’s start reviewing the best tools that we have carefully selected in each of these sections:
First, content writing and proofreading tools
1. Microsoft Word
The MS Word tool or the famous Word is the first tool in the field of content writing. The word “first” here is not only used for this tool because it is one of the first word processing or writing tools on the computer, but also because of the advantages it offers in this field as well.
The tool contains a large number of useful tools that help organize written content for publication or as text for a video clip. Also, through MS Word, you can save the content in a large number of formats such as PDF and modify it later.
in my opinion; The most important features of this tool in the field of content writing are the properties it provides for linguistic and grammatical correction. The best content marketing tools are the ones that help create high-quality, error-free content, and MS Word provides that.
MS Word provides Proofreading Tools for all languages in which it supports writing, including the Arabic language, of course. You can also adjust its settings to correct words and errors automatically without your intervention while writing.
MS Word gets many updates, including updates aimed at improving performance and others adding new tools. Newer versions of MS Word contain excellent features such as online accessibility, cloud storage, and more.
2. Google Docs
I usually don’t like to nominate two programs that serve nearly the same purpose; However, Google Docs is superior to MS Word in some respects, the biggest advantage being the ease of sharing content with other users to review, edit or even co-write.
It is true that the sharing feature is present in the MS Word tool, but its use is not as easy as its counterpart in Google Docs. Sharing in the latter is easy and allows multiple users to write and edit the same file at the same time.
Also, since many people rely on Google services, this makes it easier to share and access Google Docs files. MS Word only allows 5 people to share files unlike Google Docs which allows an infinite number of people.
And everyone’s favorite Google Docs feature might be the instant autosave. MS Word users have suffered for years due to the lack of this feature in it. Imagine writing for hours and then forgetting to save what you wrote manually for one reason or another, so that all your effort is wasted.
Even after adding the automatic save feature in MS Word, it cannot be compared to the one in Google Docs in terms of efficiency and ease. In the end, the feature automatically records any modification that you recorded immediately, and enables you to view it in the history of the document.
You can also export a file from Google Docs to MS Word, and work and modify it easily without changing the format. As for exporting files from MS Word to Google Docs and trying to modify them with the latter, it does not go smoothly.
3. Grammarly
Grammarly is not a tool for writing mainly, but it is the best in the field of linguistic correction of foreign languages. The tool has a paid and free version available, and frankly the free version is sufficient and is considered one of the best content marketing tools.
The Grammarly tool not only corrects language writing errors, but through it you can correct grammatical errors and punctuation errors as well. The amazing feature is the word filters that the tool provides you with to improve the appearance of the content that you write.
You can install the add-on for the tool to work on any content that you write through the browser. You can also install the tool on the computer you are using or the mobile phone, or you can copy and paste the content into your account on the tool through the browser.
Secondly, tools for finding ideas for content and appropriate keywords
4. Ahrefs
Ahrefs is rated among the best content marketing tools by industry professionals. We can add the Ahrefs tool in several other sections of this article, such as the content optimization tools and performance measurement sections, due to the excellent features it provides in both areas.
However, what makes us add it in this section is that it is considered the best tool for finding ideas for content and searching for keywords. The tool supports searching for keywords for topics in 171 countries and across 10 search engines.
Ahrefs also provides several other useful tools and features in this field, the most important of which are:
- Estimated click rate for the keywords you are searching for (exclusive feature).
- The primary topic to which the keywords you are searching for belong.
- The ability to make lists of the keywords you are searching for and classify them into categories.
- Measure how difficult it is to rank high in search results based on the keywords you intend to use.
This is of course unlike other tools that Ahrefs provides in other areas such as:
- SEO search engine optimization.
- Website content review.
- Reviewing damaged links (background and external) on websites.
Ahrefs does not provide a free plan to use, but it provides a free account with limited features. The account is called Ahrefs Webmaster Tools, and it provides several tools that enable you to monitor your site’s performance and search for a limited number of keywords.
As for the paid plans, Ahrefs provides four plans, the monthly subscription price ranges from 99 to 999 dollars.
5. BuzzSumo
Buzzsumo is a content research, aggregation and analysis tool for social media platforms. The tool gives you the information you need to see which content is trending online in a particular niche or topic, how your content is performing, and who is trading it.
The tool also helps you identify who are the most popular and influential influencers in certain industries, as well as track competitors and analyze their content.
The tool also enables you to search for the best keywords on topics of interest to your audience.
Some argue that the power of Buzzsumo is not equal to that of Ahrefs in the field of content ideas and keywords, but the tool provides an excellent number of tools that can be considered among the best content marketing tools ever.
The free plan gives you the ability to search 10 times per month for keywords for the content you write, and also provides a special tool called Content Ideas Generator, through which you can find new ideas in the field in which you specialize in writing content.
6. Google Trends
Well, we know that the Google Trends tool is considered a modest tool when compared to tools such as Buzzsumo or Ahrefs, but nevertheless the tool provides a variety of useful features and features that help in more than one way in the field of content writing.
Through the Google Trends tool, you can identify the popular topics in your country, whether now or during different periods of time. You can also know the search volume on keywords and create alerts for topics of interest to you.
The Google Trends tool is excellent and free, so we have dedicated an entire article about the Google Trends tool explaining its benefits and how to use it. We recommend that you review it.